Mottai-nai
As a harsh price of the economic activities based on mass production and mass
consumption throughout today’s society, human beings have been exposed to
the menace of cataclysmic changes in the environment derived from the rapid destruction
of the environment. Mottai-nai is an elegant, time-honored Japanese expression.
All things in the universe have life. Handling them without due respect is to
drive that life from them. Mottai-nai is the word that sums up this attitude and
subsequent behavior toward things.
Using a thing for long time with utmost care is a mottai-nai behavior that
not only eliminates excessive use of resources and wastage, but promotes using
only the best things, and appreciating their value. The spread of such behavior
leads to conservation of the global environment. In the spirit of coexistence
with nature, we at Nakano Forging are committed to crafting products that you
can use with care for years. |
